MOVEO folding electric scooter Essay Example | Topics and Well Written Essays - 2000 words

MOVEO folding electric scooter - Essay Example In marketing of MOVEO, a folding electric scooter of Antro group, an intensive research has been done in the markets globally to enable for the sale of moveo. This is in line with the strategies of a good marketing communication plan that requires intensive research before the launch of a plan to market a product in the market. The marketing of Moveo entails the understanding of in-depth target audiences. Moreover, the processes of selling, buying and communication need to be included in the marketing communication plan to enable for an effective marketing of Moveo. Marketing plan needs to outline interactions processes in procedures for an effective marketing. In this paper, marketing communication plan has the following tools and information that produces a foremost-speed marketing communications sketch for the purchase of moveo globally. First, the development of marketing communication arrangement has been considered, communications planning guide, marketing tactical plan, market ing budget plan and finally a schedule to prevent any constrains in the marketing of Moveo. The inclusion of the above procedures in the marketing plan creates overwhelming markets for the buying and selling of moveo products across the world (Boy Scouts of America, 2009). In the development of market communication plan, the figure below has been considered to show how different channels of communication work to enable for an effective buying and selling of Moveo in the global market. The development of the plan includes facing of materials by customers. The materials include press releases, brochures, web sites and trade shows (Clark, 2004). The marketing communication plan of moveo includes keeping the company voice in one, across vast number of products, customer interactions and regions, enabling varied groups of citizens to create incorporated infrastructure channels, assisting in the

MRKT Essay Example | Topics and Well Written Essays - 250 words

MRKT - Essay Example This segmentation is essential in determining the sales and the market potential for growth and development because it is through such differentiation that the firm will be able to cater for the specific customer-tailored needs and demands. Besides, the demographic variable such as age and gender are part of the factors that Denver must put into consideration while developing marketing strategy. The snacks and soft drinks targets all the customers, independent of age or gender. Psychographic factors that must be taken into consideration include behavioral and cultural variables. This entails the identification of the specific needs of the consumers then making the products with the specified taste and preferences in the mind. Denver therefore must be familiar with the dynamic and diverse needs of the customers and also mind about the competitors’ products and services. The slogan is â€Å"Quality at affordable cost†. 4) Pick one of the media you think would work and design an ad for this product. Be sure to demonstrate your positioning and slogan. If you are using a print media, use stick figures or quick drawings to illustrate what you would put in your ad. If you pick TV- create a storyboard. Radio-create the dialogue. Explain what colors you would use, label what the drawing is supposed to be. (Use the back or separate piece of paper) The main objective of this advertising is to persuade the customers to have the right information on the quality and pricing strategy adopted by the Denver in attracting and retaining its potential customers. In promoting the brand, other alternative methods of promoting the product include personal selling. Denver would delegate this duty to the sales team to popularize the snacks and soft drink products to the potential and target customers. This method is preferred as it would be essential in building strong relationship between the company and the