MRKT Essay Example | Topics and Well Written Essays - 250 words

MRKT - Essay Example This segmentation is essential in determining the sales and the market potential for growth and development because it is through such differentiation that the firm will be able to cater for the specific customer-tailored needs and demands. Besides, the demographic variable such as age and gender are part of the factors that Denver must put into consideration while developing marketing strategy. The snacks and soft drinks targets all the customers, independent of age or gender. Psychographic factors that must be taken into consideration include behavioral and cultural variables. This entails the identification of the specific needs of the consumers then making the products with the specified taste and preferences in the mind. Denver therefore must be familiar with the dynamic and diverse needs of the customers and also mind about the competitors’ products and services. The slogan is â€Å"Quality at affordable cost†. 4) Pick one of the media you think would work and design an ad for this product. Be sure to demonstrate your positioning and slogan. If you are using a print media, use stick figures or quick drawings to illustrate what you would put in your ad. If you pick TV- create a storyboard. Radio-create the dialogue. Explain what colors you would use, label what the drawing is supposed to be. (Use the back or separate piece of paper) The main objective of this advertising is to persuade the customers to have the right information on the quality and pricing strategy adopted by the Denver in attracting and retaining its potential customers. In promoting the brand, other alternative methods of promoting the product include personal selling. Denver would delegate this duty to the sales team to popularize the snacks and soft drink products to the potential and target customers. This method is preferred as it would be essential in building strong relationship between the company and the